WHAT IS A LOCAL CITATION?

A local citation is any online mention of the name, address, and phone number of a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings. Specifically, having the right basic citations can help you rank accurately on Google Maps. Local businesses can actively manage many citations to ensure data accuracy.

WHY ARE CITATIONS IMPORTANT?

Citations are useful for two main things:

Ranking higher for local search queries (maybe)

Helping people discover your business online

HOW CITATIONS HELP WITH LOCAL SEO?

Citations are believed to help search engines verify the existence, legitimacy, and trustworthiness of your business. If the same details appear across many relevant and trusted websites, then Google likely has increased confidence that your business exists, is operational, and that what you say about it is true. According to a survey by Moz, citations are the fifth most important ranking signal for local queries.

HOW CITATIONS HELP PEOPLE TO DISCOVER YOUR BUSINESS?

People don’t always use Google to find local businesses. They often turn to sites like Yelp, Yellow Pages, and specialist directories like lawyers.com. That’s one of the reasons why it’s useful to get listed on these sites.The other reason is that business directories often dominate search results for local queries.

WHY DO LOCAL CITATIONS MATTER?

Local citations significantly influence two scenarios relating to local businesses:

Local citations either positively or negatively impactlocal search engine rankings. The number of citations a business accrues, the accuracy of the data they feature, and the quality of the platforms they exist on all influence rankings. Search engines like Google amass data about each business. If what they encounter is accurate, the search engine trusts the validity of the data, which is believed to strengthen the business’ chance of ranking well. However, if the data search engines encounter is inconsistent, this trust is eroded, lessening ranking opportunities.

Local citations either positively or negatively impact consumers.Accurate citations help people discover a local business, which can result in web, phone, and foot traffic, culminating in transactions. Inaccurate citations, however, can misdirect customers, leading to loss of reputation and revenue.

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